During this session, experts Benu Aggarwal, Bill Hunt, and Barry Schwartz discussed the top 13 digital marketing trends for 2025, including key insights into AI, schema, personalization, and emerging technologies to help your brand thrive in an evolving digital landscape. They also discussed the solutions for the Age of AI, and strategies for staying ahead in an increasingly AI-driven landscape. They shared valuable insights into how these trends will shape the future of digital marketing, covering critical areas like AI-driven content creation, personalization, and SEO adaptation.

• Channel Diversification: Think beyond Google - LLM and Vertical Search is growing
• Engage and Convert Visitors: With 0-click searches growing from all channels, engaging/converting every visitor will be critical
• Align KPIs with User Intent: Visibility, Engagement, and Conversion
• Must-haves for future-proofing your search strategy
• Connecting customer journeys across touchpoints for an effective omnichannel strategy
• Aligning organizations and transformations to effectively embrace AI

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