During this session, experts David Banahan, Mike Supple, and Siddharth Pereira discussed key AI trends in content marketing and how these innovations are redefining the roles and strategies of content marketing teams. They also explored how brands are leveraging AI, as well as how Milestone AI Content Studio supports AI-driven content marketing, SEO, and content discovery.

• AI in 2025 will power your entire content marketing workflow - it will work alongside your business
• Multi-modal LLMs will drive discovery and customer acquisition automatically
• Search traffic share will shift from traditional search engines to AI engines - LLMs, custom GPTs, etc.
• AI will power your end-to-end strategy, planning, generation & distribution
• Everything you create can be repurposed and kept relevant with AI
• Images & videos will dominate search - centralizing assets is key
• Hyper-personalization & predictive analytics will gain more focus in the Content Marketing space

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