Find ideas below for your website, paid and social campaigns, and email marketing strategies to apply during your recovery and growth stages. Milestone also maintains an extensive knowledgebase of solutions and results in its Idea Lab, which can be accessed and used via your customer success manager.
Hospitality: Actions to bring your customers back
1. Building Trust
Start with your home page. Be clear and positive about new cleaning and hygiene policies that will keep prospective customers safe.
People want to know if you are open and what amenities are available. Make that information clear and visible.
Off the home page, create a care page that goes into greater detail about how the property is working to disinfect and prevent spread.
2. Building Demand
Getting organic right means getting your website and its local presence right. Some key steps are:
make your site entity-SEO ready by adding error-free advanced schemas on all pages,
improve the page speed score to more than 75,
enable Accelerated Mobile Pages or AMP,
add or expand FAQs to increase visibility and improve customer experience.
3. Driving Conversions
Try limited-time offers and flash sales to drive conversion.
Incentivize travelers with attractive offers, like fully refundable bookings, book now and pay later, local resident packages and holiday-timed events for July 4th or Labor Day Early-bird.
4. Building Trust
The best way to build trust is the same as before the crisis, and that is provide an excellent customer experience that exceeds their expectations.
Communicating with physical signs on the property and in the room will help reinforce the new hygiene policies and give guests more piece of mind.