Digital Media Advertising Case Studies: A Daytona Resort

The beach resort wanted to increase website traffic and audience engagement in order to drive a higher number of users to the booking engine while reducing cost per action.

Milestone approached the challenge by deploying the following key recovery strategies:

1. Targeting: After studying the latest industry trends, geo-location targeting was deployed to attract local audience across Florida zip codes. This helped to increase the conversion rates of website while lowering the cost.
2. Ad Copies & Ad Extensions: Text ad copies were revised with relevant messages; travel times and safety measures increased the CTR. Ad copies and ad extensions were focused on guest safety, which boosted confidence of the travelers.
3. Keywords: New trending keywords were added. "Open hotels," "Safe hotels."
4. Device Bid: Bids were adjusted to make sure that the hotel runs ads on devices which have performed well in the past.