Learn from the best: How Hotel Nikko Boosted RFPs by 22%

Name: Milestone Inc.
Address: 2010 El Camino Real, Suite 926, Santa Clara, CA, 95050, United States
Telephone: +1-(408) 200-2211

Hotel Nikko San Francisco is a luxury boutique hotel with an Asian-inspired persona and urban feel, appealing to global business and leisure travelers. Located off Union Square, the hotel features upscale residence-inspired rooms and suites, extensive meeting and event space, acclaimed dining, a glass-enclosed pool, its own food truck, and a cabaret nightclub.

985%

Return On Investment
+23%

More Website Visits
+22%

More RFPs

A Luxury Boutique Hotel

The Hotel Nikko in San Francisco is a luxury boutique hotel inspired by Asian influences and appealing to a global traveler. The Hotel Nikko wanted to create a more upscale look for their website that reflected the hotel's true nature.

Objectives

Luxury Feel & Strategy

The Hotel Nikko had several challenges that were focused on creating a richer, more upscale look, driving more engagement from non-branded traffic, and highlighting the hotel's urban location as an ideal location for events - especially given the unique dining available in the hotel's famous restaurant.

The hotel Nikko wanted a more upscale site that provided higher consumer engagement.
The hotel wanted to drive more engagement, especially for non-branded keywords.
Reinforce meeting and event spaces to drive higher RFP engagement.
Showcase their famous restaurant ANZU and provide for cross promotion between the hotel and the restaurant.

Solutions

A Vibrant Website Backed by Marketing Strategy

Milestone's Santa Clara-based design team worked with the Hotel Nikko to create a vibrant new website that reflected the unique characteristics of the hotel. The new site was backed by a concentrated effort to leverage social media, local search and multiple promotion channels.

Created a responsive website that showcased the hotel's unique features
Deployed wedding, meeting, event and dining modules
Created buzz around the hotel on social media through the use of social content marketing
Promoted the hotel on local search platforms including mapping engines
Leveraged paid media campaigns to drive additional key traffic
Made the website voice search friendly by adding frequently asked questions

Benefits

More Visitors, More RFPs

Site visits: Increased by 23% YOY.
Unique visitors: Increased by 20% YOY
Bounce rate: Decreased by 86% YOY
RFP submissions: Increased by 22% YOY

Milestone Inc.

Headquarters

Correspondence and Mailing Address

Sales:
Main:
Support:
After Hours Support:
Fax: 4084929053