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SEO for Your Hotel Website

Our hotel SEO service and solutions help you reach your target travelers by maximizing the visibility of your hotel website in search engines.

Milestone provides end-to-end solutions for hotel marketers to help them reach their target audience through search. Our digital marketing solutions for hotels start with search-friendly websites built on the world's only SEO-first CMS that ensures your website is aligned with Google's latest search algorithms and standards, like Core Web Vitals.

Our local SEO solution helps you gain visibility in local search. Leverage our FAQ solution to answer your audience's questions, manage reviews and ratings, increase SERP visibility with advanced schemas and reach your audiences on social media with content marketing.

See how you can increase direct booking and maximize the ROI from your marketing investment through a host of technology-driven solutions from Milestone.
 

Technology-rich hotel SEO that drives visitors

To be found in search results, you need to have an effective SEO strategy. Search engine optimization can give you the organic traffic you need to increase your hotel's bookings. We know the hotel industry well and have helped thousands of hotels grow their businesses. Through our award-winning technology solutions, hotel SEO service, and engaging content that resonates with your potential customer, we can help your hotel website get ahead of the competition.

• SEO technologies built right into our Content Management System -- from Core Web Vitals compliance to advanced schema markup 

• World's fastest and only SEO-first CMS

• Local and Reviews platform to manage and optimize all your local listings, reviews and ratings

• AMP and PWA solutions to reach your audiences on their mobile devices

• FAQ Manager to answer your audience's questions on your website, Google My Business, Voice Assistants and Chat Bots

• A host of features specially designed for the needs of the hospitality industry

Winner of Search Engine Land's "Best Overall SEO-SEM Campaign"

 

Milestone has a longstanding history of delivering high-performing hotel SEO campaigns for our clients. That's why in 2018 one of our campaigns received Search Engine Land's "Best Overall SEO-SEM Campaign" award.

We beat Fortune 500 campaigns and agencies and can bring the same type of results to your hotel through a sophisticated set of technologies and strategies.

Persona-based content designed to drive organic traffic & direct revenue

Content is still king. Search engines like Google reward you for comprehensive, authoritative content that is relevant to what searchers are looking for. Milestone's approach to content begins with a deep dive into understanding your ideal consumer and writing copy tailored to their needs, putting your website front-and-center in search engines.

  • • Persona-based content designed to put your hotel at the center of the customer journey
  • • Rich content, written by award-winning writers that gets you ranked
  • • Highly optimized content that is engaging, friendly and easy to read

Voice search-ready sites: "Hey Google, does the Elite Hotel Boston have an indoor swimming pool?"

More than a third of US homes have smart speakers. More than 60% of search now happens on phones--the ideal platform for voice search. Are you ready? Milestone customers are. We've always been at the cutting-edge of search technology. Our voice search optimization platform combines powerful technology with sophisticated SEO campaigns to ensure your hotel is there when consumers are verbally looking for answers, instead of visual SERPs.

  • • Voice-enabled technology to publish your FAQs to Google Home and Alexa
  • • Voice search strategies to continue identifying consumer questions and answers
  • • Omnichannel deployment that leverages paid media to optimize your voice search presence

Local search: When consumers look for "hotels near me" … will they find you?

Search marketing is about more than getting found on Google or Bing. Consumers look for your business in countless ways, and the details can make the difference between getting a booking or losing out. That's why Milestone provides a wide range of local search plans that publish rich hotel data to platforms like Google GMB, Apple Maps, Yelp, data amplifiers, and directories across the web. And unlike other providers, our API-based integrations mean your data is always accurate and up to date.

  • • API-based integrations with directories like Google GMB, Bing, Apple Maps, Yelp, and more
  • • The richest network of data directories and publishers to get you listed everywhere
  • • Human service backed by machine intelligence to remove duplicates and ensure accuracy
Ask our experts

Why does your hotel need SEO?

  • Brand Awareness – Because most customers do not look past the first results page, it is imperative that you are found on the first page of Google.
  • Organic Traffic – SEO can help your site rank closer to the first page and increase your organic traffic.
  • Measurable Results – SEO can be tracked so you know what is working for your business. Measurable results to help you plan for your business.
 
When you have a business like a restaurant or hotel, most likely you have a website. Your website should include your business details, amenities, and location. The more information you have the better search engines can decipher what your site is about and send the right target audience. Don’t get lost in the search engines, see how SEO can benefit your hotel.

What is Local SEO?

Optimizing your website content with additional location information about the business. Local optimization helps your business get found easier by search engines by your searchers within your area. Local SEO can put you ahead of your local competition.

How do citations help Hotel Local SEO?

A citation is a mention of your business details, like business name, address, phone number, (NAP). Business citations are found in directories like Yelp, to social media platforms, other websites and apps. When you have multiple business citations, it increases the degree of certainty of what your business is about and qualifies it for better ranking opportunity.

How do you do hotel SEO?

Hotel SEO revolves around understanding what customers want to see when they search for information about hotels or staying in your particular area. Google and the other major search engines want to display sites and brands that understand customer needs and can meet or exceed these expectations. The search engines seek sites with authority and expertise in the industry for which the user searches.

Therefore, your hotel SEO should follow these basic steps.
 
  • Research your target audience and what they look for online. Keyword research, tracking website traffic, evaluating the competition, and speaking to existing customers can all help you learn more about what prospective customers search for online and what they want to know before booking a stay.
  • Set goals for your campaign. Only by setting goals will you know if your efforts allow you to reach them. For example, those interested in building their sales funnel might want to create a campaign that increases brand reach. However, a brand that wants to dramatically increase conversion rates might want to outlook at the numbers related to converting and the value of those conversions.
  • Create content that addresses the customer's needs. Focus on creating authoritative content that speaks to the searcher’s interests and incorporates the important keywords and key phrases researched in step one.
  • Build a site that follows the industry best practices. Make sure it is easy to navigate, offers ample internal links, and uses a responsive, mobile-friendly design.
  • Publish and promote the content you have written. Publish the content on your website and promote it across your channel. Promoting the material on social media, through email, and with paid advertising can all attract attention to the content, increase its engagements, and therefore naturally help raise its rankings.
  • Track your progress. See how your campaigns impact your traffic and conversion rates. Note which parts of the campaign worked the best and which had the most room for improvement.

Does Yelp help hotel SEO?

Yelp is a review website where customers can rate and review local businesses where they have been customers. It helps other prospective customers better understand the experience they will likely have at the business and thus decide whether or not they want to make a purchase.

Yelp, therefore, is a separate website and business from major search engines, like
Google. It does, however, have its own internal search algorithm for people who make searches directly on the platform.

For example, people can make searches related to local electricians. The review site then returns the businesses that it believes will do the best job of answering this user’s business inquiry. Therefore, gathering positive reviews can help businesses increase their prominence on the popular review site.

Although Yelp might not directly help SEO, it can help indirectly. Namely, businesses with ample positive reviews on Yelp tend to earn the trust of others interested in their business. Therefore, their site attracts more traffic and their brand reputation begins to spread. Altogether, this helps to improve SEO. Google likes to see businesses with regular engagement, and positive customer interactions helps to vouch for the business.

Do hotels need FAQ pages?

FAQ pages allow hotels to answer quick, shorter questions that customers ask Although they might not be required for a brand, they can be a good feature for those interested in further promoting their websites.

With FAQ pages, hotels can target particular questions that customers have. It allows them the opportunity to build rich content focused on helping people with a variety of different questions. The helpful attitude is appreciated by Google and the customers themselves.

With the FAQ pages, hotels can address a variety of different types of questions across a few different topics. The range of topics included in the FAQ portion of the site also make it easier for the business to touch upon different SEO keywords in a natural way. They also increase the chances of the business appearing in new Google SERP features, such as the ‘People Also Ask’ portion.

Although the FAQ pages are not required, they can help businesses build a stronger, helpful digital presence.

What are the best SEO keywords for the hospitality industry?

SEO keywords refer to terms and phrases that customers often use when making searches relevant to the hotel industry. When businesses search for the keywords that they want to target, they learn more about what interests or concerns customers about their particular business so that they can create content that their visitors will appreciate.

Finding SEO keywords revolves around understanding precisely the audience you want to target and then learning more about their search behavior. Going strictly by search rates, for example, will not help businesses, as they want to entice customers interested in their particular hotel. Broad keywords targeting their area, for example, could easily end up accidently targeting people who already live in the area or people who have already booked a room in a hotel in the area. Both of these groups would offer little value for a hotel.

Instead, to uncover SEO keywords, hotels should follow a few key steps.
 
  • Look at search rates to find the relevant terms to the area with the most interest and traffic. Then, run these searches personally to see how Google interprets the user intent and how that intent aligns with your target customer.
  • Investigate competitor pages to see the keywords they target and where they rank but you do not.
  • Speak with existing customers to learn more about what concerns them when searching for a hotel and the type of content they want to see.
  • Look at your site to see the types of content that already interest customers, particularly the content that people engage with before going on to book a room.

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