FAQ Manager

An FAQ (frequently asked question) is a medium for organizations, companies, businesses, and individuals to answer queries of their customers about the products and services offers. The entity authors the question and answer to preclude the customer being misled or misinformed and, in the process, builds trust. Unlike community forums, Q&As, FAQs have a single answer and no alternate answers. FAQs on your website and best answers will increase your site visibility in zero position on the SERPs.

Yes, FAQs help with long-tail topics and FAQ schema helps your website address the requirements of Google’s BERT algorithm, which focuses on picking up conversational and relatable content that directly answers a question online.

An FAQ answer should be concise, accurate and directly answers the question to suit Google’s BERT algorithm. According to LARK (an online communication platform), a short answer should be no more than 256 characters or 50 –65 words. According to a Backlinko study, to increase the chance of your FAQ being picked up as a voice answer, it should be concise,preferably be limited to 29 words and be the best answer.

Yes, there is. For your FAQ to be displayed as a rich result on SERPs, using the ‘FAQPage’ schema type is essential. However, as per the guidelines, it should be used in cases when the FAQ is written by the site itself or written to support a product page and there is no way for users to submit alternative answers.

You can optimize your website for voice search by ensuring that your website content is localized, conversational, and answers questions of customers directly, while ensuring quality. Your website should have authority, proper site and content structure, schemas (structured data) to optimize for entity recognition, optimum page speed, and be SEO-optimized to ensure it ranks, preferably the first page of SERPs, as a rich result to be picked up as a voice answer.

Current trends indicate that voice search is witnessing exponential growth in adoption. While over 27% of the global online population are using voice search on mobile, researchers claim that 58% of the US population had performed a local business search using voice on mobiles. Also, 75% of smart speaker users perform voice search for local businesses every week and 53% of users do it daily. The top uses of voice search are:

• Quick facts
• Weather forecast & news
• Research products or services
• Ask for directions
• Play music or stream videos
• Place order online
• Make reservations in restaurants or cab service

Current trends indicate that voice search is being increasingly used to look for local businesses and shopping. 2 out of 3 top voice search types are related to shopping. If you have a location-based business, you should optimize for voice search by focusing on voice-optimized content that triggers featured snippets.

Google voice search is Google’s technology to perform search queries on the internet using voice commands. Users can ask questions such as “Google, where are the best car dealers near me?” on their voice-enabled Google devices. Google voice search can be used for performing searches on:

• Android supported smartphones & tablets
• Smart speakers (e.g. Google Home or smart TVs, headphones and watches)
• Voice assistants on desktops/laptops
• Google app on iPhones or iPads

According to Google Web Index 2018, 27% of the global online population are using voice search on mobile devices. The Google voice search uses automatic speech recognition to understand voice queries and renders output on-screen as text or as voice answers using text-to-speech technology. The top voice searches are for quick facts or news, research, to compare products/services, and ask for directions.. In fact, 2 out of 3 top voice search types are related to shopping. So, if you are a location-based business, you should implement a voice-optimized content strategy for your website.

While not all content on the internet gets picked up as voice search answers, optimizing your website content to suit voice is crucial. You can do so by ensuring your website has:

• Proper site structure and content: Structure your website to have FAQs on the major pages answering questions of customers directly. Content should suit informational intent (guides, how-to.), navigational intent (store locations, services, press releases, customer service info) and transactional intent (videos, product information, comparisons, product stories) - basically optimized for local content. According to Backlinko, an average voice answer should be around 29 words.
• Schemas: Schema or structured data directly impact voice searches as they function in entity recognition. they improve the chances of the content being displayed as a featured snippet and rich result on SERPs, and increase the chances of the content being the pick of voice assistants.
• Optimum page speed: Page speed has an effect on the ranking of the website and business on the whole. Having Accelerated Mobile Pages for the pages getting the highest traffic and the rest of the pages mobile-friendly will ensure better engagement and ranking on SERPs.
• Use keyword planning tools: Use keyword planning tools to look for the common questions asked by users online. Create concise and straight-to-the-point content that suits the trends and common questions.

Voice queries will continue to increase. According to the Gartner Group, 30% of all web browsing is performed on screen-less devices. To help businesses adapt to how people search, Milestone makes sure that when consumers ask questions about your business, your answers are the first be to be found in zero position in search engine results.

Milestone FAQ Manager is an amazing new product that helps you discover questions asked by your consumers. It gives you the tools you need to build answers and publish them to popular voice search apps and platforms like Google Home and Alexa. Milestone FAQ Manager will completely change the way you interact with your consumers.