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Contentl Analytics & Insights

On-demand tracking of your digital marketing performance across channels, locations and customer journey.

Unlock actionable insights with Milestone's Analytics. Empower your business with omnichannel traffic data to make informed decisions and comprehensive digital marketing strategies.

Omnichannel Analytics

Make data-driven decisions through the customer journey

Integrated view of your digital marketing efforts

Take the chore out of digital marketing analytics. Milestone Analytics puts all critical KPIs at your fingertips - channel distribution, social performance, digital marketing campaigns, reviews and more. All your marketing metrics rolled up and presented in beautiful intuitive charts.
  • Single-source performance view across all marketing channels
  • Integrate data from your website and marketing distribution channels
  • Google, Bing PPC, reviews, social, local, leads, email and phone tracking

Centralized dashboard

Most companies spend 2-5 days a month preparing reports, not analyzing them. Change that with Milestone Analytics. No multiple logins, no time wasted and no consolidating spreadsheets. Milestone Analytics makes understanding your digital presence simple, intuitive, and visually informative. Reporting you will want to perform . . . imagine that?
  • Centralize marketing channels in an easy to view dashboard
  • Integrated reports save time and effort
  • Prevent costly human mistakes

Multi-user system

Stop sharing spreadsheets and fixing mistakes. Milestone Analytics brings synergy and power to your organization with a multi-user system that eliminates costly errors and unifies your view of your digital marketing world.
  • Eliminate error-prone manual reports
  • Create and share a single source of truth for marketing decisions
  • Multiple user permissions for different levels of access

Multi-source intelligence reporting

Report performance across multiple brands, multiple geographies and locations in a fast, simple, consolidated, and automated dashboard. Log in and make informed business decisions based on data, without editing multiple spreadsheets.
  • Stop wasting efforts comparing multiple brands or locations
  • Eliminate multiple report formats that waste time and slow down decisions
  • Make easier comparisons through visual analysis

Measure your marketing spend

Understanding where you are over-spending and under-spending on your marketing is difficult. Milestone Analytics makes it simple and intuitive with a customer journey analytics module that gives a fast, heads-up view of your marketing performance across the user journey funnel.
  • Map performance across the customer journey
  • Visualize the effectiveness of each marketing channel
  • Benchmark each channel

Insights

Data and business intelligence to get you ahead of your competition - every day!

Website SEO health

Gain a competitive edge with Milestone Insights. Stay ahead with continuous website audits, uncovering strengths and growth opportunities. Our analysis covers five key SEO parameters - Indexability and Crawlability, Page Experience, Schema and Clickability, Local and Authority, Content and Relevance - boosting your website's visibility and authority. Dominate your industry with Milestone Insights.
  • SEO performance Vs. your direct competition
  • Opportunity indicators across the SEO parameters
  • Generate automated highlights with YOY % change
  • Drill into performance by locations and select data ranges

Keyword optimization

Uncover your competitive advantage with Milestone CMS! Analyze keywords, topics, and questions against local or industry competitors. Discover your relevant keywords, outrank opportunities, and identify areas for improvement. Milestone Insights empowers you to optimize your strategy and bridge keyword gaps, ensuring you stay ahead.
  • Auto or manual keyword setup
  • Locate keyword overlaps
  • Discover competitor outrank keywords
  • Identify content gaps and opportunities

Competitive ranking

Track your SEO performance against your direct competition. View and compare your performance against theirs across our five parameters. Know where you're ahead and where to focus and improve. You've got all the insights you need to stand out on search.
  • Track your SEO success against your competitors
  • Automated insights to improve your performance
  • Easy-to-understand visualizations
  • Export data for scrutiny

Performance Data Platform

Centralize ALL your performance data across channels and touchpoints in ONE place

Centralized data platform

Bring it all together. Your data on one platform to make decisions that will help your business grow.

Milestone's Performance Data Platform consolidates data across search, website, competitor performance, paid media, social and even offline business transactions. Break data silos and weave data stories to reach your customers with a purposed approach.

  • Aggregate, transform, cleanse and unify data
  • On-demand data availability
  • Visualize data across platforms
  • Data governance and security

Technical SEO scorecard

Unlock website potential with Milestone's comprehensive technical SEO scorecard. You now will know exactly what your business needs to do to improve its SEO strategy to drive its visibility on search. All the SEO tricks and recommendations are at your fingertips.
  • 25 vital KPIs across 6 SEO parameters
  • Actionable insights for specific URLs
  • Quick comparisons with historical scorecards
  • Browsable format and auto-scheduling

Content health scorecard

Need to know what's blocking your content visibility on search? We have the answer! Our Content Health Scorecard is the most comprehensive reporting you need to manage the effectiveness of your content. Review website content health and identify areas for optimization with ease for your brand and across all locations.
  • Overall content health score
  • Individual category scores: Discoverability, Visibility, Rich Results, Relevancy
  • Content performance against competitors
  • Drilled down reports for content opportunities

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