Covid 19 Resource Center

Discover Milestone's CRG Framework: Crisis-Recovery-Growth

• 1

  Crisis

  Connect, Adjust. Engage

  Key channels:

  SEO, Site, Local, Content

  View Information

  1

  Crisis

  Connect, Adjust. Engage

  Key channels:

  SEO, Site, Local, Content

  At the crisis stage, communicate your business strategy to respond to the immediate needs of your customers and partners. The key is to respond fast and effectively.

  1. Maintain website and increase your digital relevance ​
  2. Add COVID-related content - FAQs, your policies, banners​
  3. Ensure local listings & maps are updated
  4. Start developing new content ​
• 2

  Recovery

  Connect, Adjust. Engage

  Key channels:

  Website, Social, SEO, Paid, Content

  View Information

  2

  Recovery

  Connect, Adjust. Engage

  Key channels:

  Website, Social, SEO, Paid, Content

  With signs pointing to recovery, Milestone has developed a detailed step-by-step plan to help hotels increase bookings and occupancy rate. We have developed an industry-specific detailed playbook of how to get the reopening right and accelerate recovery.

  1. Building Confidence
  2. Building Demand
  3. Driving Conversion
  4. Building Trust
• 3

  Growth

  Connect, Adjust. Engage

  Key channels:

  Paid, Site, SEO

  View Information

  3

  Growth

  Connect, Adjust. Engage

  Key channels:

  Paid, Site, SEO

  As the business growth accelerates, define a strategy for increasing demand and how it can be captured. Our approach further proves omni channel campaigns and paid media can be very efficiently making a reliable, profitable channel in these uncertain times.

  1. Harvest content marketing with exclusive offers
  2. Aggressive scale paid media presence
  3. Leverage prospecting and lookalike modeling
  4. Omnichannel strategies