COVID-19 Milestone Resources

In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions through their websites and in email. Then we created the Crisis-Recovery-Growth webinar series to go into greater detail about how to approach each of the recommended steps for a website, social, paid, SEO, local, and content. In continuation of the CRG framework, we have created a hotel reopening playbook which you can use for developing your marketing plans.

In continuation of the CRG framework, we have created a series of reopening playbooks for industries which you can use for developing your marketing plans.

• Hotel Reopening
• Autodealership Recovery
• Medical / Dental Clinic Reopening
• Restaurant Reopening
• Retail Store Reopening
• Salon Reopening
• Gym Reopening

The onset of the COVID-19 Pandemic and its impact has rippled across the globe—resulting in businesses coming to a screeching halt and a market slump. What this moment of crisis has made everyone realize is that for a business to stay afloat, it needs to have a strong digital marketing presence. You could argue that COVID-19 has shifted marketing and brand messaging, and it has to some extent as companies sympathized with their audiences and spread awareness to build a stronger relationship than before and stay together in this fight.

As COVID-19 continues to impact businesses around the world, many maps and local listing providers are changing how their directories operate. New and updated features are enabling businesses to communicate more effectively with their consumers. Update your local listings and share information about hours of operation, availability of goods and services, and more.