Skip to main content
Menu Main Navigation Call Click to call
After Hours Support +1 (866) 615-2516
Fax +1 (408) 492-9053

Learn More About Milestone Solutions

Call us at +1-408-200-2211 or fill the form below

*Required Files

Your privacy and security are a top priority. We will not distribute or sell your personal information to any third parties. Please visit our privacy policy page to contact us to review or delete data collected.

Guide to Content Marketing

Content marketing is a potent marketing technique for engaging audiences and generating sales.
 
The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it's for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Each piece is designed to create an action, emotion, or re-action that will positively impact your brand.
Know your objectives and how to plan
 

Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. And, 72% of companies have confirmed better lead generation in their campaigns after ensuring their content marketing workflow better connects consumers and campaigns. Aberdeen found that traffic growth is 7.8X higher for content market leaders than laggards.

This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

  • Here's what we'll be covering in this ultimate guide to content marketing
    1. The definition behind a content marketing strategy
    2. Understanding the basic objective to drive content marketing success
    3. Finding a basic content marketing workflow for your business
    4. Milestone's top tips for SEO content marketing success
    5. A debrief on some of the best platforms for managing SEO prospects
    6. Using the best methods to track, report and adapt your content performance
    7. 5 most common mistakes businesses make with content marketing
    8. Companies doing everything right with their content marketing strategy
    9. The Milestone list of content marketing and SEO FAQs

    As we continue, we wanted to clear something up; in order to create effective and engaging copy for a content marketing strategy, you don't need to be a wording wizard. Freelancing ghostwriters and proofreaders across the globe are ready and waiting to help you venture into content marketing success.

    Platforms such as Fiverr, Freelancer, and UpWork can provide an array of content specialists ready to go at their keyboards. So, whether you write the content to have it proofread and optimized for SEO or ask the writer to create something new for audiences to marvel upon, help can be found.

  • The definition behind a content marketing strategy
  • Understanding the basic objective to drive content marketing success
  • Finding a basic content marketing workflow for your business
  • Milestone's top tips for SEO content marketing success
  • Using the best methods to track, report, and adapt your content performance
  • 4 most common mistakes businesses make with content marketing
  • Companies doing everything right with their content marketing strategy
  • The Milestone list of content marketing FAQs
 
Request Demo