Webinar Recap: How to Optimize the Customer Journey and Path to Purchase in 2024 with AI-First Search
During the webinar, industry experts Benu Aggarwal and Noreen Henry provided valuable insights into the changes in travel behavior and the challenges faced by the industry. They highlighted the importance of delivering personalized, connected experiences to meet the demands of today's travelers, emphasizing the significance of real conversations on social channels.
- Understanding evolving traveler expectations and search trends
- Meeting the demand for personalized experiences
- Harnessing the power of omnichannel marketing
- Creating helpful content that is easily discovered
- Maintaining consistency across channels
- Leveraging centralized data and reporting for insights
Our speakers also shared best practices for customer segmentation, implementing true omnichannel marketing strategies, and personalizing experiences across the entire purchase funnel to drive conversions.
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