Hotel Website Design and Development Solutions

Hotel website design includes the layout, text, and visuals that you use on your hotel’s website to attract and engage potential customers. A quality website design will encourage those looking for a hotel to engage with your material and book a stay at your hotel when traveling to the area.

Hotel website design will need to consider the goals and behaviors of typical customers. Customers who visit hotel websites through mobile devices continue to increase with each passing year, indicating the importance of making sure that site design is mobile friendly.
Businesses also need to make sure that some of the most important information is easily visible for customers from the moment they click onto the site. This includes:

• The business contact information, including the address and the phone number
• Easy navigation so that customers can find booking calendars, rates, and images of rooms without any difficulty
• Brand imagery and information about amenities that make it clear the type of experience customers can expect to have the hotel
• Information about nearby attractions and points of interest that customers might appreciate

Hotel website design should focus on providing accessibility and clarity for anyone interested in booking a stay in their area. This means also paying attention to loading rates. Although graphics and images play important roles in communicating with potential customers, making sure that the load time doesn't slow down is an important part of hotel website design.

A hotel website should include items that help customers determine if this hotel provides them with their desired experience. The hotel should focus on creating a website that makes it easy for people to navigate and find the information they need. This includes providing information such as:

• Appealing pictures that show customers why they want to say at this hotel
• Information about amenities that make the hotel look even more appealing
• Destination and local content , information about local sites and places of interest
• Strong calls-to-action and easy opportunities to convert
• Reviews and information from past customers about the quality of their stay
• The contact information for the hotel

Other important features will depend highly upon the audience targeted. For example, a resort that hosts weddings and similar major events as a big part of their business strategy will want to make sure their website helps to capture the mood and appeal of using their location for these events.

Businesses can gauge the effectiveness of their website design by tracking data that lets them know how customers behave on the website. Looking at how people engage on the site, conversion numbers, and the type of pages and information that interest them the most can provide valuable insight into their priorities and interests.

Technical SEO agencies are the most likely to help customers improve page load time. Milestone specializes in using AMP to help hotels build fast, easily navigated websites that customers appreciate. That is why clients can see as much as a 30 percent increase in revenue when they move to the Milestone platform. The mobile-first design helps those in hospitality target the modern mobile customer.

According to Think With Google, a mobile page that takes just 6 seconds to load will increase bounce rates by 106 percent vs. a page that loads in 1 second. Customers like to see pages that load quickly and efficiently, particularly when they are on mobile devices. A recent report on the hospitality industry found that mobile traffic to hotel websites had increased 6 percent in 2019 and is expected to start growing again in 2021. Additionally, mobile revenue generated for these brands increased by over a quarter in the same timeframe. Hotels need to focus on the mobile speed of their sites to ensure they are ready to capture this traffic.

Your hotel website is your online brand home. The hotel website works to create an enjoyable experience for site visitors who might be interested in staying in your hotel. The website should broadcast your brand and entice visitors to book a stay at your hotel.

A hotel website will include a variety of different features. You will want to include pages and information such as:
 

• An information page that helps to showcase your rooms. Beautiful pictures and appealing views can help customers envision themselves at the hotel.
• A booking option. Allow customers to quickly and easily book a stay at the hotel directly on the website.
• Information about your amenities. Customers want to know what they can access when staying at your hotel, such as a well-reviewed restaurant or a relaxing, luxurious spa. Use pictures and engaging text to paint them a picture.
• Pages dedicated to the special events hosted at your hotel. If you regularly host weddings, business retreats, or other special events, make a portion of your site specifically dedicated to these events so customers can find the information they need to see the success others have had.

The website should focus on communicating your brand and leaving a lasting, positive impression on the customer. Luxury hotels, for example, will want to include imagery, language, and pictures that create a relaxing, luxurious feel. Your website is your home on the web and you want to invite customers to come and see what you have to offer.