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Measure the impact of your Local efforts and plan your next step

Studying the entire customer journey from the Awareness, Exploration, Consideration, and Conversion phases are crucial to create a holistic local marketing strategy and our Local Analytics will give your business all the numbers to put the puzzle together.
 
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Milestone’s Insights & Analytics will help your business track

  • Local Listing KPIs - Profile views, phone calls, driving direction requests, direct, discovery and branded searches, and showcase performance by devices
  • Additional Local KPIs - Total searches, visits to website, photo views, GMB posts views and clicks
  • Landing Page KPIs - Sessions, average session duration, bounce rate, bookings, website leads and revenue
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Improve the efficacy of your local landing pages using Conversion Rate Optimization

Your location pages need to be structured to enhance a buying decision and not leave the website visitor hanging if one wishes to take the next step. Using Milestone Insights, we implement few changes that transform the ability of a landing page to push for a conversion. We include:
  • Store finder
  • ‘Get directions' CTA button
  • Store Status - regular and special hours
  • Clear hard and soft CTAs on the page
  • Clearly visible hard conversion buttons
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