With Google announcing the Core Web Vitals metric and its Page Experience update, which focuses on user experience, speed matters more than ever. A Deloitte study found that a .1 second improvement in page load time increased conversion to the transaction by 8%. Google will reward pages that load fast and will penalize those that do not. There are a number of best practices to increase page speed: the servers, caching, the CMS, optimized and efficient code, and image optimization.