During the session, Milestone experts Mike Supple and Aparna Iyer shared strategies on how to maintain consistent engagement with customers and prospects and demonstrated how to use AI-powered search. They also discussed multiple use cases from businesses utilizing the benefits of AI and personalization to drive engagement and conversions.

• Search is changing rapidly, and users now expect personalized content in search engine results.
• Leveraging AI to create relevant content helps you scale marketing efforts and respond more quickly to customer expectations.
• Consumers increasingly want more personalized experiences on your website.
• AI is instrumental in creating relevant and helpful content, leading to better discovery and higher conversions.
• Personalization enhances the user experience and improves conversion rates on your site.
• By leveraging both AI and personalization, you can stay customer-centric and maintain a competitive edge.

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