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PPC Advertising That Is Data Driven and Speaks To Your Audience

Unleash the power of search engines to target users at precise moments when they are looking for what you offer. With Unleash the power of search engines and target your audience at precise moments when they are looking for what you offer. With our audience driven approach, our robust search engine marketing strategies are tailored to your business goals. Leverage PPC ads that speak to your customers' needs with the right keyword phrases to ensure your product or service is present throughout a user's search journey.
 
Our PPC management service, accomplish this with paid search strategies and cutting-edge innovation. As a preferred Google Premium Partner, we have best in-class campaign planning that incorporates target persona development, device strategies, demographics insights, testing methodologies and more.
 
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Your roadmap for successful Pay-per-click advertising

Paid Search Strategies - Persona and Audience Development

PPC advertising through persona and audience development

Our paid search strategies begin by defining personas for your target audience. Through a combination of Search Engine Marketing (SEM) best practices, research, and competitor analysis, we determine what audience to target, your ad message, and what keyword approach will meet your marketing campaign and performance goals.

See how Milestone can help your PPC marketing campaign.

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Strategic Campaign Structure

PPC campaign architecture

Search engine marketing is constantly evolving with new keyword trends, seasonality, and shifting user behavior affecting your digital landscape. Our strategic paid advertising campaign structure is built to target your audiences at multiple buying levels, support robust optimization, but also to evolve over time as your industry and business evolves.
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Keyword Development and Co-Optimization for PPC-Advertising

Search engine marketing with keyword development and co-optimization

With an omnichannel view of user behavior, we have insights throughout the user's entire digital journey before and after they reach your site. Our deep understanding of organic search gives us expert understanding of the latest search engine algorithm changes. Together, this has allowed us to create winning keyword strategies for paid and organic synergy. 

See how we can help your digital marketing efforts and ad spend with our PPC management solutions. 

 

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Optimizing PPC Campaigns and Automated Bidding Strategies

Paid ad optimization methodology

Leading industry tools support our team's extensive processes for maximizing return on investment and achieving best targeting. However, optimizing PPC campaigns and automated bidding strategies would fall short without the creative side of ad copy optimization. Our unique process for ad creative development further sets apart our PPC optimization approach.
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Paid Search Strategy with First- and Third-Party Data Sources

Paid advertising with data integration strategies

Gain the edge on your competitors by informing paid search strategy with first- and third-party data sources. In our data driven world, traditional SEM techniques are not enough to succeed. We pride ourselves on elevating paid search with business insights and data integrations.
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Explore Ideas to Take Your Performance to the Next Level

Paid Ad Testing

We are strong believers in testing. From landing pages to ad copy, audience targeting to device strategies, we are constantly exploring new ideas for how to take your performance to the next level.
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Ask our experts

  • Why is paid search an effective digital advertising channel?
    Paid Search is an important digital advertising channel as it offers 4 benefits:
    • High precision targeting by using keywords to infer user intent.
    • Reaching target users at scale, as search engines are so widely used with 93% of all online sessions start with a search engine
    • Pay for performance pricing which allows paying only for users who click on one’s ads.
    • Ability to track results from users clicking on ads all the way to actions they complete on your website.

  • Should I do paid search if I already rank first for SEO?
    As research shows, best results are achieved when both SEO and Paid Search strategies are pursued. Almost 90% of traffic generated by paid search is not replaced by organic clicks if paid search ads don’t run. Aside from the benefit of incremental traffic, Paid Search allows directing users to custom landing pages, displaying custom ad text and defending your brand against competitor paid search advertisers.

  • How do I rank first in paid search?
    Paid Search rank is determined by the engine’s algorithm through two factors: an ad’s relevance to the search query (i.e. Quality Score) and the keyword bid. However, before paying the high cost and deciding to optimize to first position – or any position – it is important to consider the benefit that will have. Required investment to reach top position is often not commensurate with the impact on campaign performance.

  • Should I bid on my own brand terms?
    Three most common benefits of buying your own brand terms are capturing more traffic than would be possible alone with organic results, displacing competitor ads in paid search and better catering to use intent by promoting custom landing pages. However, aside from considering these benefits, businesses should develop careful strategies for branded keywords campaigns. For success, develop objectives for bidding, budgeting and conversion of branded keywords.

  • Why can’t I see my ads?
    You often won’t see ads not because they are not live, but due to logistics resulting in them not displaying to you in that specific instance. Geo, device, day parting and other targeting settings may result in ads not showing to you while live and showing to other users. As SERP results are increasingly customized, even at full impression share not all users may see ads. Engines increasingly consider inferred intent, search history and other factors when determining if to show ads besides campaign keywords and bids. Of course, depleted budget or disapproved status are other common reasons for ads not showing up.
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